Those Chrome Management licensees will be "automatically upgraded to Chrome Enterprise," a Google spokesperson indicated, during the Q&A portion of the talk. The new license is replacing the currently existing Chrome Management license that's used by organizations. The Chrome Enterprise license isn't Google's first effort to address the business market with Chrome OS, a browser-based operating system that's tied to the Google Play store. One notable point in Sheth's talk was the ability of organizations to create domain-joined devices using Microsoft's Active Directory (AD) identity and access management solution with the Chrome Enterprise technology.
In general, Sheth depicted the Chrome Enterprise license as offering a single management approach for organizations that would permit anywhere access to applications by end users, including Chrome OS apps and Android apps from the Google Play store, as well as Windows apps through VMware's Horizon technology.
Google took the wraps off the new Chrome OS license, called Chrome Enterprise, in a Web presentation on Wednesday by Rajen Sheth, a senior director of product management for Google Chrome and Google Cloud. In its corresponding announcement, VMware claimed to be "the first unified endpoint management (UEM) provider with full Chrome device management capabilities." The integration effort permits access to "full Windows desktops" by organizations, as well as "access to all enterprise applications - cloud, web, native Android, virtual Windows - from a single app catalog," according to VMware's announcement.
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